sergio gonzález

I’m an Art Director based in Madrid, with over eight years of experience developing ideas and campaigns for brands.

My work ranges from social and digital content to activations, branded content and 360º projects. I believe a strong idea becomes even more powerful when it is brought to life through thoughtful art direction, creating work that is not only relevant, but also distinctive and memorable.

Generative AI is part of my daily creative process, backed by specialised training. I use it to explore and develop ideas, because technology is a tool and the idea is what truly matters.

I’ve built my career across Burns, Sra. Rushmore and McCann Spain, growing from graphic design into creative and art direction.

Along the way, I’ve worked with brands such as Mahou, IKEA, Campofrío, Vodafone, ING, Banco Santander and the Olympic Games.