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El Post Fantasma
Lowi2023
The project
- Client
- Lowi
- Agency
- Sra Rushmore
- Year
- 2023
For Halloween, we turned a Lowi Instagram post into a ghost. Using the archive feature, the post appeared and disappeared throughout the day, making every Story shared by users vanish with it.
Followers had to catch it, repost it and enter for the chance to win an iPhone 15 Pro. In just 24 hours, the idea generated over 150K entries, 2K new followers and 4.5K organic interactions.