Pídele más a tus planes

“Pídele más a tus planes” comes from a simple thought: not every plan is the same, so why enjoy them in the same way? Mahou 0,0 Tostada is for those moments when you want the taste of a beer without the alcohol, proving that a good plan can always ask for a little more.

To bring the idea to life, we challenged four creators, Daniel Illescas, Verónica Gómez, Marta Baceiredo and María Querol, to design their ultimate plan, each one shaped around their own world and community. The four plans became a social competition, with the audience choosing their favourite through Instagram comments. The winning experience was then raffled among everyone who took part, turning the campaign into a plan people could not only watch, but actually join.